You may or may not have noticed that Facebook, now like Twitter, allows you to use hashtags.
Hashtags will show in your Facebook status and are both clickable and searchable. Hashtags are clickable and used to collect all public conversations from friends, brands and other users into a public collective box. Your social reach is even larger now and if you own a business this could be HUGE. These hashtags put your name out far beyond your circle of friends.
The difference between using hashtags on Facebook versus Twitter is that on Twitter brands and companies could use hashtags for contests however on Facebook it is against policies to launch a game or give away prizes in the framework of a game based on the use of a native Facebook feature. Sweepstakes, lucky draws, instant winner and other sorts of contest may be run on applications.
I have been personally experimenting with the hashtag feature today and it is going to be an awesome tool for branding. You can create any kind of hashtag in your status or pictures now and when anyone on Facebook searches for that hashtag your post will show up as long as you don’t have it set to private. If you haven’t tried them out yet you should give it a go, who knows- your product might be exactly what someone has been searching for.
How do you use said hashtags? Straight from Facebook’s help page:
“Hashtags turn topics and phrases into clickable links in your posts on your personal timeline or Page. This helps people find posts about topics they’re interested in. To make a hashtag, write # (the number sign) along with a topic or phrase (written as one word) and add it to your post. For example:
I walked up so many hills today! #SanFrancisco
When you click a hashtag, you’ll see a feed of posts that include that hashtag. You’ll also see some related hashtags at the top. You can search for a hashtag using the search bar at the top of any page.”
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